OM Marketing

What is organic reach? Why is it so important to the success of your website and business? In simple terms, no matter how good your branding may be or how innovative your product or service is, if you're not ranking on the first page of Google's search engine results page potential customers may never know that your business exists. An interesting statistic I came across which is vital for business is that the number one position on a Google search enjoys a huge 33% of the traffic  - so boosting the ranking of your website and pages is essential for attracting  customers. However paid ads or pay per click (PPC) will help to increase the search ranking of your web page but you can’t rely on this method all the time. Below, I will give you 3 tips for improving your organic search and organic traffic to your website. As the internet becomes a busier place every day, week, month and year as more and more people are setting up businesses and launching them on the web....

What is an email marketing funnel? An email funnel refers to how your customer moves from a subscriber to a customer. This is designed by business owners to sell a product or service through educational content and persuasive selling. How an email marketing funnel works 1.    Gather email subscribers through forms and landing pages  2.    Send subscribers targeted and well-timed emails based on their interests  3.    Subscribers become your customers!! Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends. An interesting stat I found from Nathan Barry is that email subscribers are "15 times more likely to buy than Twitter followers". That is a massive difference for business owne...

SEO is the abbreviation for Search Engine Optimization, which is the art of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is significant for all businesses because it makes your website more visible, and that means more traffic and more chances to turn website visitors into customers. After that, it is also an important tool for businesses to increase brand awareness and build relationships with customers. I am going to explain a few things about SEO and why its so important in digital marketing for businesses today and the elements involved in it. I will talk about 3 of the main elements of SEO below. The first element is :  Keywords Keywords must be well-researched and carefully chosen when being used in your content in order to be effective and drive more traffic to your website. Keywords are words and phrases that potential customers use to find product...

Social media is quickly becoming one of the most important aspects and tools available for digital marketing, which allows businesses to reach a range of customers worldwide. And if you are not applying this tool, you are missing out on an incredible marketing opportunity, as it makes it easy to spread the word about your product and service that you offer. I will share 3 of the reasons why social media is an important tool for your business when it comes to marketing. 1.Increase brand awareness Social media is one of the most easy to use and profitable digital marketing platforms that can be used to increase the awareness of your brand. It is so easy to create social media profiles for your business and start networking with others. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand awareness and increased engagement with potential customers. Having a social media page for your brand wil...

Digital Marketing is vital for any business when looking to achieve business growth. The following reasons will show you why the use of digital marketing is an effective marketing channel that can help you grow your business. The main reason is that digital marketing levels out the online playing field allowing small and medium sized businesses the chance to compete and attract many customers to their page which will increase their traffic. certain small businesses have very little resources and capital so therefore this will allow them to market digitally which is a much more cost effective channel that has the potential to deliver massive results. According to Gartner's digital marketing spend report 40% claimed getting considerable savings using digital marketing methods of promotion of their products and services. 3 tools and techniques that you can use for your digital marketing campaign are: Search engine optimization  Social media marketing...