What is an email marketing funnel?
How an email marketing funnel works
Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends.
Opt-in Forms
Opt-in Forms are a fantastic way to gather subscribers for your email list because you can embed them anywhere on your website. They can be throughout your blog posts and placed on your Home page which is the first page your customer will see. These will include an name and email field with a submit button which will add the customer to your list.
Landing Pages
You can create a landing page which will lead directly to your email marketing funnel. This can be used to include an offer and can highlight the benefits of the product. You are also able to adjust your landing page to attract more of your ideal customers.
Lastly, it is one thing attracting customers one off, but the hard thing is to retain them and turn them into a lifelong customer. it would be best to build a trust with the subscriber and not bombard them with emails straight away as this will be a huge turn-off. Once the subscriber becomes a customers you have the opportunity to offer additional products to them then hopefully, they are an easier sell because of the trust built up. This is how you create a lifetime customer for your business.
What is an email marketing funnel?
How an email marketing funnel works
Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends.
Opt-in Forms
Opt-in Forms are a fantastic way to gather subscribers for your email list because you can embed them anywhere on your website. They can be throughout your blog posts and placed on your Home page which is the first page your customer will see. These will include an name and email field with a submit button which will add the customer to your list.
Landing Pages
You can create a landing page which will lead directly to your email marketing funnel. This can be used to include an offer and can highlight the benefits of the product. You are also able to adjust your landing page to attract more of your ideal customers.
Lastly, it is one thing attracting customers one off, but the hard thing is to retain them and turn them into a lifelong customer. it would be best to build a trust with the subscriber and not bombard them with emails straight away as this will be a huge turn-off. Once the subscriber becomes a customers you have the opportunity to offer additional products to them then hopefully, they are an easier sell because of the trust built up. This is how you create a lifetime customer for your business.
What is an email marketing funnel?
An email funnel refers to how your customer moves from a subscriber to a customer. This is designed by business owners to sell a product or service through educational content and persuasive selling.
How an email marketing funnel works
1. Gather email subscribers through forms and landing pages
2. Send subscribers targeted and well-timed emails based on their interests
3. Subscribers become your customers!!
Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends.
An interesting stat I found from Nathan Barry is that email subscribers are "15 times more likely to buy than Twitter followers". That is a massive difference for business owners to benefit from.
The best 2 ways to gather subscribers for your email list would be Opt-in forms and landing pages.
Opt-in Forms
Opt-in Forms are a fantastic way to gather subscribers for your email list because you can embed them anywhere on your website. They can be throughout your blog posts and placed on your Home page which is the first page your customer will see. These will include an name and email field with a submit button which will add the customer to your list.
Landing Pages
You can create a landing page which will lead directly to your email marketing funnel. This can be used to include an offer and can highlight the benefits of the product. You are also able to adjust your landing page to attract more of your ideal customers.
Lastly, it is one thing attracting customers one off, but the hard thing is to retain them and turn them into a lifelong customer. it would be best to build a trust with the subscriber and not bombard them with emails straight away as this will be a huge turn-off. Once the subscriber becomes a customers you have the opportunity to offer additional products to them then hopefully, they are an easier sell because of the trust built up. This is how you create a lifetime customer for your business.
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