What is organic reach? Why is it so important to the success of your website and business? In simple terms, no matter how good your branding may be or how innovative your product or service is, if you're not ranking on the first page of Google's search engine results page potential customers may never know that your business exists. An interesting statistic I came across which is vital for business is that the number one position on a Google search enjoys a huge 33% of the traffic - so boosting the ranking of your website and pages is essential for attracting customers. However paid ads or pay per click (PPC) will help to increase the search ranking of your web page but you can’t rely on this method all the time. Below, I will give you 3 tips for improving your organic search and organic traffic to your website. As the internet becomes a busier place every day, week, month and year as more and more people are setting up businesses and launching them on the web....
What is an email marketing funnel? An email funnel refers to how your customer moves from a subscriber to a customer. This is designed by business owners to sell a product or service through educational content and persuasive selling. How an email marketing funnel works 1. Gather email subscribers through forms and landing pages 2. Send subscribers targeted and well-timed emails based on their interests 3. Subscribers become your customers!! Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends. An interesting stat I found from Nathan Barry is that email subscribers are "15 times more likely to buy than Twitter followers". That is a massive difference for business owne...