What is an email marketing funnel? An email funnel refers to how your customer moves from a subscriber to a customer. This is designed by business owners to sell a product or service through educational content and persuasive selling. How an email marketing funnel works 1. Gather email subscribers through forms and landing pages 2. Send subscribers targeted and well-timed emails based on their interests 3. Subscribers become your customers!! Your email list is one of the few marketing platforms you own. As well as social media being great and free you do not own this platform and social media platforms are always changing and being updating in line with the current trends. An interesting stat I found from Nathan Barry is that email subscribers are "15 times more likely to buy than Twitter followers". That is a massive difference for business owne...
A Marketing student who will share insights into topics of interest